Creative director:
Pimpitchayarat Trakoonngoenthong

Brand or organization: AtelierS.

Perfume name: Wild Fire 1.1

Perfumer name or Team: Pimpitchayarat Trakoonngoenthong

Website or Facebook: AtelierS.


                  Smoke from wildfires is a sign of air pollution which is dangerous and has negative effects for human and earth. Looking deeper, why these fires has been made? The connections are linked to their lifestyles, high altitude agriculture, traditions and cultures for being an ecosystem between ethnic groups and nature. On the benefits of burning crops and plants in their forest help the lands be ready for the next round of farming / agriculture which mean their food and lives, but they may make a huge impact to people who are not on those lands and not understand the main reason then nowadays they are objected and considered for these behaviors more and more. Top notes are deep dense forest and dirt / soil to represent northern forest of Thailand following smoke smell from burning crops. Then spices smell as hates from outside people toward these ethnic groups. Middle notes show to new lives from ashes as new plants, food and healthy to be bonded for base notes as spiritual level connection. Happiness from inner peace in their homeland and forest. Even the fire dies but stills feeling anger from inside and hidden sign of the problem has not yet solved.    

Top notes : Petitgrain, Galbanum, Birch Tar, Tobacco, Cumin, Clove, Cardamom, Black Pepper, Ginger, Leather.
Middle notes : Lavandin, Fir needle, Lily of the valley, Black Agarwood.   
Base notes : Cedarwood, Patchouli, Vetiver, Frankincense, Cashmeran, Moss.