A Los Angeles native, Ashley came to perfumery after forays into other creative disciplines. Sculpture, Architecture, Theater, Film and Design were the initial steps on her search for a mode of expression that would support both a dreamer and a pragmatist, a creative mind fascinated equally by science and by art. Perfumery, the science of the ineffable, is where the road finally took her.
Her first introduction to scent was by way of a gift on her 16th birthday: a bespoke fragrance formulated by renowned perfumer Sarah Horowitz. The study of architecture and design led to travel and work in film art departments, but ultimately it was to Sarah Horowitz Parfums she returned. From apprentice to Junior Perfumer at SHP, she was smitten with the field. Dropping everything else, she immersed herself in study and practice.
Her education in niche perfumery continued at LA’s Lucky Scent, and seeking a more formal education in the field, she moved to France to study at the prestigious Grasse Institute of Perfumery. There, she distinguished herself with her final brief- winning one of GIP’s coveted awards. After her studies, she returned to the U.S., having accepted a position as a Perfumer’s Assistant at Drom Fragrances International, one of the world’s top fine fragrance studios. After two years in that position, she was offered the chance to move back to Los Angeles as consultant for Sarah Horowitz’ new business initiative, Original Scent. In 2013, Ashley joined the Institute for Art and Olfaction as an instructor, and in 2015 she founded her perfume company, Sentir Studio.