THE AESTHETICS OF SCENT AWARDS 2022
THAI ENHANCEMENT AWARD TOP FIVE
Creative director: RUJIRA TRAKULYINGCHAROEN
Brand or organization: SCENT AND SENSE LABORATORY CO., LTD
Perfume name: BOND
Perfumer name or team: RUJIRA TRAKULYINGCHAROEN
Website or Facebook: www.scentandsense.co.th
This scent displays a beautiful memory between me and my mom through her handmade pomelo hat, my most favorite scented toy in my childhood.
When I was around 5-6 years old and my head was tiny enough, my mom often made a pomelo hat for me. She loved to put it on my head before I went out to play with my friends outside. I loved it’s pleasant smell so much.
Nowadays, every time I smell a scent like pomelo, these memories just pop up in my mind. Not just a joyful moment when I wore the hat playing with my friends without any worries, but the picture of my mom peeling the pomelos creating toys for me comes clearly as well.
To keep this warm and joyful vibe with me, I started to compose each note on a line. The happiest childhood is represented by Thai pomelo, apple, and cannabis. The kind and firm character of my mom is displayed by iris, rose, and sweet nostalgic trace of Jamaican cherry as my favorite berry in childhood. The end of this melody, I displayed the impression when me and my mom first met with a powdery note of white musk as a remembrance of baby and mom’s cuddle.
Top notes: pomelo, green apple, cannabis
Middle notes: jasmine, iris, raspberry, rose petal
Base notes: Jamaican cherry, tobacco, amber, white musk, pear