THE AESTHETICS OF SCENT AWARDS 2023


Creative director: Piriya Pinthong

Brand or organization: PYE Perfume

Perfume name: 52 Hz

Perfumer name or Team: Piriya Pinthong

Website or Facebook: PYE Perfume


PERFUME DESCRIPTION:

                    This fragrance is inspired by the song and the story of the loneliest 52 Hz whale. Therefore brought it as the concept of designing this fragrance. It wanted to convey the image of a 52 Hz whale in the cold depths of the ocean, alone among the shipwreck. Aquatic, seaweed and menthol notes are used to represent the deep and cold ocean. Followed by the use of Ambroxan together with aroma chemicals that give animalic tones instead of Ambergris and whale smells, culminating with agarwood scent that represents the wooden shipwreck under the ocean. The floral scents (iris and lavender) are also added to make this fragrance more attractive..